Australian Centre for the Moving Image

SCREEN WORLDS EXHIBITION

Features

PROJECT LOCATION

Federation Square, Melbourne

CUSTOMER

Australian Centre for the Moving Image (ACMI)

COMPLETION DATE

September 2009

APPLICATION

Video and data displays; Interactive touch screens

PRODUCTS USED

2 x UD8400U projectors
1 x FL7000U projector
13 x XD600U projectors
6 x WD500U-ST projectors
7 x XD500U-ST projectors
5 x MDT651S 65” displays
20 x MDT421S 42” displays
22 x LDT322V 32” displays
16 x LDT421V2 42” displays
12 x LDT461V 46” displays
3 x VS-50XL70U 50” wall cubes

THE PROJECT

Screen Worlds: The Story of Film, Television and Digital Culture, is the stunning 1600 square metre exhibition now open at the Australian Centre for the Moving Image (ACMI). This permanent addition to ACMI is a free visitor experience and provides audiences with an engaging exhibition telling the story of over 100 years of the moving image. The Mitsubishi Electric range of visual products including projectors, LCD monitors and DLP™video wall cubes feature prominently in the exhibition, ensuring crystal clear image reproduction for all of the video and data content on display.

The Screen Worlds exhibition has three core themes. EMERGENCE looks at the early beginnings of cinema in the world, through to the rise of television, video games, the Internet and digital media. VOICES focuses on the role of the moving image in Australia and how it has shaped our national identity. It celebrates the work of Australians who have brought their creative visions to the screen and includes a focus on Indigenous representation and practice. SENSATION is a truly unique environment of experiential displays. These  interactive presentations transform the moving image into experiences that heighten its power of magic and illusion. A range of Mitsubishi Electric commercial LCD monitors are spread right throughout the exhibition space. These displays have been engineered specifically to handle the long running hours required for the exhibition (eight hours a day, all year round).

To maximise screen longevity, each display is programmed to run only during the exhibition operating hours, and screen-saving functions have also been used to prevent image retention. Touch-screens have been added to some of the LCD displays, providing an interactive visual experience for visitors.

All Mitsubishi Electric display products installed in the exhibition are connected to a central control system via RS232 and Ethernet. This gives ACMI’s audio/visual manager the ability to control and monitor each Mitsubishi Electric display product from a single room for improved efficiency and quicker problem resolution.  

 

THE CHALLENGE

With Screen Worlds, the directors at ACMI wanted to create a world-leading interactive exhibition that allowed visitors to examine and celebrate the past, present and future of the moving image. Display technology would play an integral role in delivering this experience, and would need to meet a high standard of quality. The exhibition would be open all year round except for Christmas day - any display technology used would have to be reliable and manufactured for long-term performance.

A range of projectors with varying resolutions, input connections and projection distances were required. Each projector had to have high brightness levels, long lamp lives and minimal downtime for maintenance.

Also needed were LCD monitors in various sizes and resolutions. Due to the long hours of operation, regular LCD TVs wouldn’t be sufficient for the project - the displays would require commercial grade panels with power scheduling options and screen-saving functions to maximise panel life.

THE SOLUTION

Mitsubishi Electric Australia were able to provide ACMI with a range of projectors and Commercial LCD public displays that not only supported the various size and resolution requirements needed for the exhibition, but were also engineered for long term use.

UD8400U WUXGA projectors were utilised for some of the larger visual displays - their high brightness and full HD resolution ideally suited for delivering source images with exceptional clarity and detail. A dual lamp design combined with long lamp life and a self cleaning air filter ensure that maintenance downtime for these models is kept to a bare minimum.

In the interactive Games Lab section, the short throw projector models XD500U-ST and WD500U-ST allow visitors to play games on display right in front of the projector screens, without the concern of their bodies getting in the way of the projected image.

END RESULT

Screen Worlds was officially opened by Victorian Premier John Brumby on the 18th September 2009. A host of local film and TV personalities (including actors Cate Blanchett, Geoffrey Rush and David Gulpilil, ) were on hand for the opening.

In the year following, ACMI attracted record attendance numbers (over 1 million), with approximately half of these visitors going to the Screen Worlds exhibit. In 2010, an international survey ranked ACMI as the 40th most visited museum/gallery worldwide*. 

"Screen Worlds is the most energetic collection of audio-visual displays in the country.” Sydney Morning Herald, John McDonald, 26th September 2009

“Screen Worlds is an engrossing and novel way to experience the moving image, in all its diversity - over time, medium, genre and location.” Australian Film Institute, 23 September, 2009
 
"Groundbreaking"  Canberra Times, Michael Ruffles

‘The Oscar Academy has put its ambitious (moving image) museum plans on hold, but when they resurrect the project they would do well to visit (Screen Worlds) in Melbourne and see how well how Aussies have pulled it off” US legendary film critic, Leonard Maltin

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Features

PROJECT LOCATION

Federation Square, Melbourne

CUSTOMER

Australian Centre for the Moving Image (ACMI)

COMPLETION DATE

September 2009

APPLICATION

Video and data displays; Interactive touch screens

PRODUCTS USED

2 x UD8400U projectors
1 x FL7000U projector
13 x XD600U projectors
6 x WD500U-ST projectors
7 x XD500U-ST projectors
5 x MDT651S 65” displays
20 x MDT421S 42” displays
22 x LDT322V 32” displays
16 x LDT421V2 42” displays
12 x LDT461V 46” displays
3 x VS-50XL70U 50” wall cubes

Downloads

ACMI Case Study - (2.02 MB)